Why Join

Direct marketing is an interactive system of marketing that uses one or more advertising media to effect a measurable response and/or transactions at any location. In other words, direct marketing uses specific (and scientifically tested) techniques in a variety of media to motivate your prospects to take the action you want them to take. And therefore...Direct marketing is your key to growth and profitability.

Over the years, through scientific testing and retesting, direct marketers have learned little tricks of the trade that, when put to use properly, will guarantee a significant boost in your response. But like great magicians, many direct marketing experts are reluctant to share their secrets.  Not here.

At our monthly events, hand-selected speakers are invited to share information.  That’s how we learn.  That’s how we grow.  PDMA is the only organization that covers all the facets of direct marketing: direct mail, Web marketing, search engine optimization, branding, e-mail marketing, social marketing, and more.

Check out the PDMA Benefits for more great ways to experience all that the association has to offer.

Click here to review our membership rates and to join the PDMA.