Direct marketing is an interactive system of marketing that uses one or more advertising media to effect a measurable response and/or transactions at any location. In other words, direct marketing uses specific (and scientifically tested) techniques in a variety of media to motivate your prospects to take the action you want them to take. And therefore...Direct marketing is your key to growth and profitability.
Over the years, through scientific testing and retesting, direct marketers have learned little tricks of the trade that, when put to use properly, will guarantee a significant boost in your response. But like great magicians, many direct marketing experts are reluctant to share their secrets. Not here.
At our monthly events, hand-selected speakers are invited to share information. That’s how we learn. That’s how we grow. PDMA is the only organization that covers all the facets of direct marketing: direct mail, Web marketing, search engine optimization, branding, e-mail marketing, social marketing, and more.
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WHY DIRECT MARKETING?
Like A Diamond … Direct
Marketing Has Many Facets
You may not realize it, but direct marketing – or DM – is the original interactive marketing.
And just like a diamond that you hold up to the light, it can look very different … depending on the delivery channel. But anytime your goal is to engage an audience and generate a measurable response, it's direct marketing.
Likewise, whether that response is by online click, e-mail, phone, cell phone, or regular mail … and whether you call it social marketing, mobile marketing, e-marketing, integrated marketing or some other type of marketing … it's direct marketing.
The bottom line: if you're trying to start a dialogue, generate a lead, build a relationship, acquire a customer, retain that customer, encourage current members to "get a friend," extend lifetime value, test offers and creative, analyze results and sell something … that's direct marketing.
Accept no substitutes!