Resource Center
Bernhart Unemployment Survey Released: Direct Marketers Facing Longer Unemployment
Just in!
Typical Length of Job Search Nearly Doubles in Past Year
Owatonna, MN, August 24, 2010---The job outlook for unemployed direct marketers has sharply deteriorated since
DMA-Affordable Mail Alliance
Dear DMA Affiliate Network Members, Recently, Linda Woolley E.V.P. Government Affairs, called upon DMA members and nonmembers alike to stand up against the USPS’ unlawful ...
PDMA Members Now on LinkedIn
PDMA is now on LinkedIN! For access to this Members-Only group please visit the LinkedIn website by clicking HERE and searching the groups area for the ...NEW! Post Jobs or Resumes - Locally or Nationally!
PDMA is now the leading online resource for top positions in the direct marketing industry. Our NEW Career Center offers extensive resume and position databases; powerful and ...Marketing Mix Modeling
Business magazines and websites are abuzz with news about the value of marketing mix modeling as a way to help companies maximize returns on their marketing investments (ROMI). Despite the currency of this topic in the media, the concepts and tools of marketing mix modeling date back at least 30 to 40 years. The topic is of growing interest partly because of the corporate world’s interest in growing topline revenue. The last couple of decades have witnessed unparalleled cost cutting and staff reductions among the Fortune 500 in the U.S. The opportunities for further cost reductions are diminishing in number and scale, so the pressure for long-term financial performance from public markets can only be met by renewed emphasis on new products and revenue growth. ...The Right Way to Handle Angry Customers
Interview with Jim Logan, AllBusiness.com's marketing advisor....Strategic Marketing Tracking
Upheaval. Revolution. Transformation. These are the words that characterize the nature and magnitude of changes swirling through the marketing world. The changes include: the information superhighway, interactive media, the telecommunications revolution; the growing use of promotions; the decline of traditional advertising; the rise of sports marketing, database marketing, telemarketing, conventions, shows, conferences, and symposiums; the multiplication of television channels and communication mediums; and the rise of new distribution systems (the superstores, discount mail order, and direct television sales). All of these changes signal the end of an era. ...Creating And Measuring The WOM-Worthiness Of New Products
A Case Study by: Karen Kraft, Felicia Rogers, and Gwen Ishmael ...Consumer Decision-Making Models, Strategies, and Theories, Oh My!
How do consumers make decisions? This question is at the core of much of marketing examination over the past 60 or 70 years. As marketers manipulate the various principles of marketing, so do the consumers they seek to reach-choosing which products and services to buy, and which not to buy, choosing which brands to use, and which brands to ignore. The focus of this paper is to examine the major decision-making models, strategies, and theories that underlie the decision processes used by consumers and to provide some clarity for marketing executives attempting to find the right mix of variables for their products and services....
