The-PDMA: Bernhart Unemployment Survey Released: Direct Marketers Facing Longer Unemployment ================================================================================ Phillip Barnes on 31 August, 2010 07:55:00 Just in! Typical Length of Job Search Nearly Doubles in Past Year Owatonna, MN, August 24, 2010---The job outlook for unemployed direct marketers has sharply deteriorated since The State Of Customer Experience, 2010 ================================================================================ Phillip Barnes on 25 August, 2010 06:03:00 by Bruce D. Temkin with William Chu and Rachel Zinser Executive Summary We surveyed 141 executives from large North American firms to find out about their customer experience endeavors. It turns out that 90% of respondents think that customer experience is very important for their companies and 80% are trying to use it as an area of differentiation. While the lack of funding was the top problem last year, the lack of a clear strategy has emerged as this year’s No. 1 obstacle. There’s a lot of activity underway: 62% of companies have a voice of the customer (VoC) program, and nearly half have an executive in charge of their overall customer experience efforts. Our data shows that companies with this type of leadership have fewer obstacles and are more mature in their customer experience efforts. Direct Views: August 2010 ================================================================================ Phillip Barnes on 22 August, 2010 09:43:00 The Official Publication Of The Philadelphia Direct Marketing Association 2010 Benny Awards 7 tips for effective planning Webinars an important way to achieve B-to-B marketing success Beat Tough Times with a Frontline Profit Machine ================================================================================ Phillip Barnes on 19 August, 2010 09:06:00 Chris Brown, Senior Vice President of Frontline Performance Group, has the secret of your future success - look inside your company. DMA-Affordable Mail Alliance ================================================================================ Phillip Barnes on 08 August, 2010 10:00:00 Dear DMA Affiliate Network Members, Recently, Linda Woolley E.V.P. Government Affairs, called upon DMA members and nonmembers alike to stand up against the USPS’ unlawful Integrating Social Media Into Your Marketing Mix ================================================================================ PDMA Staff on 04 August, 2010 02:07:00 September Networking & Lunch Meeting Mailing Smarter ================================================================================ Phillip Barnes on 27 May, 2010 09:52:00 Direct Views: May 2010 ================================================================================ Phillip Barnes on 24 May, 2010 07:58:00 The Official Publication Of The Philadelphia Direct Marketing Association Does One Size Ever Fit All? - Cross Media Marketing Developing and Marketing Your Personal Brand Direct Mail in a Digital Age May Luncheon: Mailing Smarter - A Holistic Approach To Reducing Your In-The-Mail Costs & Improving ROI ================================================================================ PDMA Staff on 23 April, 2010 10:42:00 Date: Wednesday, May 19, 2010Time: 11:30am - Registration; Noon to 1pm - Buffet Lunch; 1pm to 2pm -PresentationLocation: Crowne Plaza - Valley Forge, 260 Mall Social Media Video Viewing Up 98% ================================================================================ Phillip Barnes on 09 April, 2010 03:19:00 Time spent viewing video on social networking sites increased 98% in the past year, from 503.8 million minutes in October 2008 to 999.4 million in October 2009, according to Nielsen.