2008 Benjamin Franklin Awards for Direct Marketing Excellence
Benny Awards 2008
The Benny Award Winners were announced on June 4, 2008
2008 Direct Marketer of the Year
Meryl Levitz, President and Chief Executive Officer, Greater Philadelphia Tourism Marketing Corporation (GPTMC)
Warkulwiz Design Associates
Winner in Benny Category: Direct Mail, Invitation to Inquire, Non profit
Name of Entry: 2007 Party with a Purpose Invitation
2008 Benjamin Franklin Award Winners
23K Studios Inc.
Winner in Benny Category: Direct Mail, Acquisition - Offer to Purchase
Name of Entry: Sapling/Coin/Money Stacks
Winner in Benny Category: Print, Creative Only, Non-profit
Name of Entry: There's No Place Like Home - Cadbury at Home - Print Campaign
Winner in Benny Category: Internet Interactive, Invitation to Inquire
Name of Entry: Advantage Wilmington
Winner in Benny Category: Print, Retention
Name of Entry: Bank of America World Points Catalog and Self Mailer Campaign
Winner in Benny Category: 3D, Invitation to Inquire
Name of Entry: "Lost in the Dark" Dimensional
Winner in Benny Category: Direct Mail, Invitation to Inquire
Name of Entry: SEI Global Symposium Invite
Winner in Benny Category: Multi-media, Invitation to Inquire
Name of Entry: Integrated Institute 'How to" Campaign
Winner in Benny Category: 3D, Acquisition - Offer to Purchase
Name of Entry: Ken and Barbie Mailing
Winner in Benny Category: Broadcast Other, Invitation to Inquire
Name of Entry: Goal "CSR" Radio Campaign
Winner in Benny Category: Broadcast TV, Invitation to Inquire
Name of Entry: "Everywhere You Turn" TV Campaign
Winner in Benny Category: Direct Mail, Acquisition - To Existing Customer
Name of Entry: Makes Sense
Winner in Benny Category: Direct Mail, Retention, Non-profit
Name of Entry: Steve
Winner in Benny Category: Multi-media, Acquisition - Offer to Purchase
Name of Entry: KIA Rondo Launch
Winner in Benny Category: Print, Acquisition - Offer to Purchase
Name of Entry: Silkies Enriche Skincare Alternative Media
Winner in Benny Category: Print, Invitation to Inquire
Name of Entry: Pharma Maxim Ad
Winner in Benny Category: Direct Mail, Redemption by Visit
Name of Entry: IBEX Mailer
Roska Direct Advertising
Winner in Benny Category: Direct Mail, Retention
Name of Entry: Sure Steps "
Winner in Benny Category: Non Traditional, Invitation to Inquire
Name of Entry: The AAA Road Trip to Dallas Sweepstakes
Winner in Benny Category: Direct Mail, Acquisition - Offer to Purchase, Non-profit
Name of Entry: Wildlife Conservation Spring 2007 Acquisition
Winner in Benny Category: Internet Interactive, Acquisition - Offer to Purchase
Name of Entry: Sentry Surgical Online Sales Acquisition Campaign
Winner in Benny Category: Direct Mail, Invitation to Inquire, Non profit
Name of Entry: 2007 Party with a Purpose Invitation
Winner in Benny Category: Non-Traditional, Creative Only
Name of Entry: Aon Law Firm Solutions
Winner in Benny Category: Internet Interactive, Creative Only
Name of Entry: IHGinsurance.com Redesign
Winner in Benny Category: Direct Mail, Creative Only
Name of Entry: Blue Plate Minds Creative Campaign
Winner in Benny Category: Broadcast TV, Creative Only
Name of Entry: "Theme Park" DRTV
Winner in Benny Category: Multi-media, Creative Only
Name of Entry: Let's Get Started!
Winner in Benny Category: Print, Creative Only
Name of Entry: Innovative Print & Media Group Corporate Collateral (self promotion)
2008 Benjamin Franklin Awards - Honorable Mention
Associates Graphic Services
Honorable Mention in Benny Category: Internet Interactive, Acquisition - Offer to Purchase
Name of Entry: Take Me to Everest Campaign
Digital Dimensions 3, Inc.
Honorable Mention in Benny Category: Direct Mail, Invitation to Inquire
Name of Entry: Join Us For a Bite - Deluxe Piranha Mailer
Insights Direct
Honorable Mention in Benny Category: Direct Mail, Acquisition - Offer to Purchase
Name of Entry: The Children's Medical Center of Dayton
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