Pay-Per-Click Marketing for Beginners: 6 Steps to Success

Thursday, March 29, 2012, Workshop

Members Only

Roll up your sleeves and get the skinny on search engine marketing. No it’s not too late! Algorithms change and whether you manage search or hire out, it’s good to know what you don’t know.

Join Renee Kennedy and Maryanne Ackershoek, online strategists at Aon Affinity Insurance Services as they take us though "Pay-Per-Click Marketing for Beginners: 6 Steps to Success":

1. Economic Fundamentals – Determine how much you can spend on PPC advertising.
2. Campaigns and Adgroups - Make your adgroups work for you.
3. Keywords - Create keyword lists that bring qualified visitors.
4. Ads - Write targeted ads that potential customers will click on.
5. Bidding - Outbid your competition and deliver positive ROI.
6. Maintenance - Develop routines: daily, weekly and monthly activities that will keep you on top of the PPC game.

Meeting Details:

Date: Thursday, March 29, 2012
Time: 6:00 - 6:30 PM Registration & Light Dinner; 6:30 – 8:00 PM Program
Location: Penn State Great Valley - Main Building/Room 103 - 30 E. Swedesford Road - Malvern, PA 19355
Cost: $25 per Member/Student Member

Thank you to our Sponsors:

Space is limited, register today!