PDMA Honors The 2012 Benny Winners!

2012 Benjamin Franklin Awards for Direct Marketing Excellence

Thursday, June 7, 2012 - Adventure Aquarium

The "Benny" competition has been a proud Philadelphia tradition for 39 years.  A panel of direct marketing expects from the New England Direct Marketing Association judged this year's submissions and awarded 38 winners and 4 honorable mentions in addition to naming the Thomas Black Memorial Best of Show.

Thank you to the PDMA Benny Sponsors!

Platinum  Sponsor:

Action Mailers, Inc.
90 Commerce Drive, Aston, PA 19014 www.actionmailer.com

Gold Sponsors:
DMW Direct - www.dmwdirect.com
fwd>direct, LLC - www.fwddirect.com
Japs-Olson Company - www.japsolson.com
Quattro Direct, LLC - www.quattrodirect.com

Event Sponsors:

Nimlok Philadelphia - www.nimlok-philadelphia.com
Schultz & Williams - www.schultzwilliams.com
Tri-State Envelope Corporation - www.tristateenvelope.com

2012 Thomas Black Memorial Award for Best of Show

The Agency Inside Harte-Hanks
For their entry: 2012 Hyundai Veloster Lauch Campaign
In the category: Multi-Media  - Acquisition - Offer to Purchase
Contributors:
Jeannette Kocsis
Carlos Lopez
Nicole Canori
Juli Swingle
Chris Castano
Donald Williams
Jon Budd

 
2012 Benjamin Franklin Awards for Direct Marketing Excellence Winners

Category: Direct Mail – Business to Consumer - Invitation to Inquire - Hospitality
Benny Winner: 365DIRECT, LLC
Entry: BirthdayPak

Contributors:
Michael J. Marchesani
Josh Seasholtz
Mike Spinka

Category: Multi-Media no TV - Self-promotion- new client/customer acquisition - Insurance
Benny Winner: Aon Affinity
Entry: American Institute of Chemical Engineers (AIChE) Life and Health Insurance Program Transition

Contributors:
Amy William
Kelly Lewis
Heather Leonardo
Stephen Marte
Joseph Firth
Greg Picarello
Diane Urban
Diane Widdop
Lynne MacMath
Marian Cook

Category: Direct Mail - Business to Business - Acquisition - Offer to Purchase - Insurance
Benny Winner: Aon Affinity
Entry: Dentist's Advantage new creative - "Word of Mouth"

Contributors:
Dan Veneziale
Lex Daniele
Deb DePalma
Sally Thompson
Steve Marte
Kelly Maniaci

Category: Internet/Interactive - Acquisition - Offer to Purchase - Insurance
Benny Winner: Aon Affinity
Entry: American Institute of Chemical Engineers (AIChE) Life and Health Insurance Program Web Site: www.aicheinsurance.com

Contributors:
Amy Williams
Kelly Lewis
Stephen Marte
Joseph Firth
Greg Picarello
Diane Urban
Diane Widdop
Kenneth Devlin
Marian Cook

Category: Print - Acquisition - Offer to Purchase - Insurance
Benny Winner: Aon Affinity
Entry: NSO Proposal

Contributors:
Debora DePalma
Kelly Maniaci
Stephen Marte
Lorrie Case
David Griffiths

Category: Social Media - Brand Building - Insurance
Benny Winner: Aon Affinity
Entry: NSO Best Nursing Advice Social  Media Campaign

Contributors:
Jennifer Lydon
David Griffiths
Renee Kennedy
Christian Hoechst
Net Plus Marketing
Laurie Liddy

Category: Direct Mail - Business to Business - Creative Only - Insurance
Benny Winner: Aon Affinity
Entry: AICPA Group Insurance Plan Welcome Kit

Contributors:
Reem Massella
Lynne MacMath
Christina Bezanis
Kelly Maniaci
Laurie Liddy
Laura Williams

Category: Internet/Interactive – Self-Promotion – customer retention/loyalty - Financial
Benny Winner: Bank of America
Entry: Museums on Us ATM Ad

Contributors:
Pam Upton
Gary Yovanovich
Jim Clark

Category: Direct Mail 3D Dimensional - Self Promotion – new client/customer acquisition - Publishing
Benny Winner: BentleyRowland Printing
Entry: The Art of Magic

Contributors:
Jeff Pintof
Jim Rowland
Chuck Maciunas
Andy Hoffman

Category: Direct Mail on a Shoestring - Acquisition - Offer to Purchase - Non-profit - Arts
Benny Winner: Bicknell Creative
Entry: Little Theatre of Mechanicsburg Season Advertising

Contributors:
Marjorie Bicknell
Marjorie Bicknell
Karin Getz

Category: Direct Mail – Business to Consumer - Acquisition – to Existing Customer - Retail/Wholesale
Benny Winner: Direct Choice, Inc.
Entry: Luxottica Retail EyeMed Traffic Builder

Contributors:
Nickolas Lanzi
Anne Lake
Karin Krueger
Mike Burgoon

Category: Direct Mail – Business to Consumer - Brand Building - Retail/Wholesale
Benny Winner: Direct Choice, Inc.
Entry: ILORI Luxury Sunglass Collections Awareness Catalog

Contributors:
Nickolas Lanzi
Anne Lake
Karin Krueger
Mike Burgoon

Category: Multi-Media including Television - Invitation to Inquire - Insurance
Benny Winner: DMW Direct
Entry: Independence Blue Cross "AEP Campaign"

Contributors:
Cheryl Biondi
Bill Spink
Kevin Breen
Kortney Cruz
Megan Howe
Susan Branca

Category: Direct Mail – Business to Business - Invitation to Inquire - Insurance
Benny Winner: DMW Direct
Entry: MetLife Top Dog

Contributors:
Wendy Vagnoni
Kevin Breen
Tracy Elasfari
Tara DiFrancesco
Renee Mezzanotte

Category: TV - Invitation to Inquire - Insurance
Benny Winner: DMW Direct
Entry: Independence Blue Cross "Pre"

Contributors:
Kevin Breen
Cheryl Breen
Bill Spink
Kortney Cruz
Megan Howe
Chris Yurkow

Category: Collateral - Creative Only - Insurance
Benny Winner: fwd>direct, LLC
Entry: Veterinary Starter Kit

Contributors:
Gregg Oliver
Craig Greiner
Joanne Propsner
Jillian Heyl
Stephanie Williams
Stacey Ott-Greiner
Mary Edwards

Category: Direct Mail – Business to Consumer - Invitation to Inquire - Health care
Benny Winner: fwd>direct, LLC
Entry: Too Good

Contributors:
Michael Logan
Eric Jensen
Erin Tennity
Stephanie Williams
Jillian Heyl
Jared Heins
Stacey Ott-Greiner

Category: Internet/Interactive - Invitation to Inquire - Insurance
Benny Winner: Goodman Marketing Partners
Entry: Calculate Your Shortfall

Contributors:
Carolyn Goodman
Greg Flejtuch
Greg Bezat
Sibbs Masunda
Denise Williams
Ken Devlin

Category: Direct Mail 3D Dimensional - Creative Only - Financial
Benny Winner: Goodman Marketing Partners
Entry: Introducing Russell ETFs

Contributors:
Carolyn Goodman
Leah Prahm
Romney Lange
Greg Flejtuch
Amy Farrell
Lilian Heller

Category: Catalog - Acquisition - Offer to Purchase - Retail/Wholesale
Benny Winner: Group G Direct, Inc.
Entry: MyPet Values

Contributors:
John Nelson
Geff Rapp
Mark Raebel
David Slivka
Walter Montalvo
Jim Murphy
Scott Armstrong

Category: Internet/Interactive - Creative Only - Advertising / Agency
Benny Winner: Maiden Media Group
Entry: Group  Website

Contributors:
Amol Waishampayan
Amanda Erickson
Zain Haseeb
Michelle McGowan
Jake Lazaroff

Category: Direct Mail on a Shoestring - Brand Building - Financial
Benny Winner: Mint Advertising
Entry: FTC Methods Open This Safe Mailing

Contributors:
Billy Joe Pyle
Taylor Mazzarese

Category: Direct Mail – Business to Business - Self Promotion – customer retention/loyalty - Advertising / Agency
Benny Winner: Mint Advertising
Entry: Mint Advertising Insta-Smile Holiday Mailing

Contributors:
Austin Bonelli
Billy Joe Pyle

Category: Mobile - Brand Building - Health care
Benny Winner: MossRehab
Entry: Challenge Accepted

Contributors:
Kelly Heard
Will Elias

Category: Direct Mail – Business to Business - Creative Only - Health care
Benny Winner: MossRehab
Entry: Activity Report

Contributors:
Paul Reott
Kelly Heard
Will Ellias

Category: Single Medium Campaign - Brand Building - Other Services
Benny Winner: Parker and Partners Marketing Resources
Entry: Bricklayers and Allied Craftworkers Union of New Jersey (BACNJ) Direct Marketing Campaign

Contributors:
Christine Parker
Loren Yakopcic
Bill Parker
Tom Eliason

Category: Direct Mail – Business to Consumer - Acquisition - Offer to Purchase - Insurance
Benny Winner: RPM Direct LLC
Entry: Snap Pack Kit

Contributors:
RPM Direct LLC
Jim Murphy
Peter Richardson
Rita Huff
Terri Gasbarra

Category: Direct Mail – Business to Consumer - Retention (customer loyalty) - Non-profit – Other
Benny Winner: Schultz & Williams
Entry: Cornell Lab of Ornithology - Spoon-billed Sandpiper Appeal

Contributors:
Jessica Harrington
Laura Esposito
Erica Avery
Lynn Swain
Samantha Presita
Gail Whiffen

Category: Broadcast other - Brand Building - Technology
Benny Winner: The Agency Inside Harte-Hanks
Entry: Sony Translucent Mirror Technology Email

Contributors:
Chris Castano
Galina Gonopolsky
Anthony Azzarano
Chris Black
Amanda Drenning
Leilani Sandan
Afsaneh Jahangiri

Category: Broadcast other - Acquisition - Offer to Purchase - Health care
Benny Winner: The Agency Inside Harte-Hanks
Entry: CIBA Vision EyeFile

Contributors:
Joe Brizzi
Barbara Colvin
Jennifer Bodnar
Christian Lampone
Niki Malone
Christine Welter
Prudence Runyan

Category: Broadcast other - Creative Only - Technology
Benny Winner: The Agency Inside Harte-Hanks
Entry: Sony Xperia Play Announcement Email

Contributors:
Chris Castano
Brett Marek
Galina Gonopolsky
Elizabeth Yasso
Amanda Drenning
Leilani Sandan
Afsaneh Jahangiri

Category: Single Medium Campaign - Acquisition – to Existing Customer - Technology
Benny Winner: The Agency Inside Harte-Hanks
Entry: Sony 2011 Black Friday/Cyber Monday

Contributors:
Chris Castano
Galina Gonopolsky
Brittany Booth
Elizabeth Yasso
Amanda Drenning
Leilani Sandan
Afsaneh Jahangiri

Category: Broadcast other - Acquisition – to Existing Customer - Technology
Benny Winner: The Agency Inside Harte-Hanks
Entry: Cinco de VAIO

Contributors:
Chris Castano
Galina Gonopolsky
Anthony Azzarano
Elizabeth Yasso
Amanda Drenning
Leilani Sandan
Afsaneh Jahangiri

Category: Multi-Media no Television - Acquisition – to Existing Customer - Technology
Benny Winner: The Agency Inside Harte-Hanks
Entry: Sony 2011 Holiday Campaign

Contributors:
Chris Castano
Galina Gonopolsky
Hannah Leader
Suzanne Smith
Amanda Drenning
Leilani Sandan
Afsaneh Jahangiri

Category: Internet/Interactive - Brand Building - Technology
Benny Winner: The Agency Inside Harte-Hanks
Entry: Sony HomeShare Email and Microsite

Contributors:
Chris Castano
Brett Marek
Sean Iannuzzi
Elizabeth Yasso
Amanda Drenning
Konstantin Mayarovich
Afsaneh Jahangiri

Category: Multi-Media no Television - Acquisition - Offer to Purchase - Other Products
Benny Winner: The Agency Inside Harte-Hanks
Entry: 2012 Hyundai Veloster Launch Campaign

Contributors:
Jeannette Kocsis
Carlos Lopez
Nicole Canori
Juli Swingle
Chris Castano
Donald Williams
Jon Budd

Category: Multi-Media no Television (limit 6 items) - Retention (customer loyalty) - Technology
Benny Winner: Tminus1 Creative
Entry: Planet Agilent: A world of food safety and environmental applications

Contributors:
Terry Scullin
Diane Rodwell
Meg Dolan
Gina Signorella-Arlen
Steve Klein
Kathy Mills
Christine Cox
Beth Eurotas

The following received a Benny Honorable Mention:

Category: Direct Mail - Business to Business - Creative Only - Insurance
Benny Winner: Aon Affinity
Entry: Nonprofit Volunteer Accident Plan (VAP)

Contributors:
Dan Veneziale
Giselle Koch
Deb DePalma
Maryanne Achershoek
Steve Marte
Heather Leonardo
Kathleen Halligan

Category: Direct Mail on a Shoestring - Brand Building - Non-profit – Other
Benny Winner: Backe Digital Brand Marketing
Entry: Guadalupe Consignment DM

Contributors:
Christina Mullen
Larry Williams
Shannon Purdy

Category: Direct Mail – Business to Business - Retention (customer loyalty) - Health care
Benny Winner: Direct Choice, Inc.
Entry: Independence blue Cross "Smart Renewal"

Contributors:
Nickolas Lanzi
Donald Draper

Category: Broadcast other - Self Promotion – new client/customer acquisition - Financial
Benny Winner: Dollar Financial Group, Inc
Entry: The Check Cashing Store Radio

Contributors:
Paul Koulogeorge
Anson-Stoner

Category: Direct Mail – Business to Consumer - Invitation to Inquire - Health Care
Benny Winner: fwd>direct, LLC
Entry: Right Fit

Contributors:
Cynthia Maniglia
Drew Miller
Erin Tennity
Laura Walsh
Jillian Heyl
Jared Heins
Stacey Ott-Greiner

Category: Direct Mail – Business to Consumer - Invitation to Inquire - Health care
Benny Winner: fwd>direct, LLC
Entry: Work Hard

Contributors:
Catherine Roth
Laura Walsh
Stacey Ott-Greiner
Cynthia Maniglia
Joanne Lewis
Joanne Propsner

Category: Internet/Interactive - Invitation to Inquire - Insurance
Benny Winner: Goodman Marketing Partners
Entry: We Can Relate

Contributors:
Carolyn Goodman
Greg Flejtuch
Sibbs Masunda
Denise Williams
Ken Devlin

Category: Multi-Media no Television - Acquisition - Offer to Purchase - Hospitality
Benny Winner: Group G Direct, Inc.
Entry: $5 Endless Summer Hoagie Jam

Contributors:
Greg Olenski
David Slivka
Paul Trauger
Geff Rapp

Category: Broadcast other - Acquisition - Offer to Purchase - Non-profit – Social Services
Benny Winner: Group G Direct, Inc.
Entry: Sarge

Contributors:
Greg Olenski
Melissa Paladino
Jason Collado
Allen Hite
Karen Bradley

Category: Multi-Media no Television - Acquisition – to Existing Customer - Other Products
Benny Winner: The Agency Inside Harte-Hanks
Entry: Mercedes-Benz USA 2011 Spring After-Sales Winback

Contributors:
Michelle DeVirgiliis
Matt Coddaire
Kevin Thompson
Greg Light
Susan  Cohen
Loren Richter
Eilenn McGowan