Board of Directors
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President Geff has been a direct marketer in the Philadelphia region for over 25 years. After earning a communications degree at Penn State, University Park, he gained much of his early DM knowledge through copy, marketing and account management positions at Prudential AARP, Devon Direct and Advanta Corp. |
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Secretary Graham Ruffles DSG 2923-B Olney Sandy Spring Road, Olney, MD 20832 Phone: (301) 260-9616 Ext. 15 Cell: (215) 570-8439 Send E-Mail Graham Ruffles is currently a consultant with QDMH who directs and oversees the company marketing function to identify and develop new customers. Following three-year tenure as an educator, Graham was moved to explore the family business of printing and mailing with Archibald Allan Associates. After seven years of cultivating client relationships there, he was recruited to be VP of Business Development at an organization in the Washington DC area, Direct Solutions Group, where he introduced new channels of revenue via international sourcing. Two years later, Graham opened Victory Direct Marketing, continuing his work in providing the direct marketing community with international sourcing options, along with traditional direct marketing solutions. After it was sold in 2010, Graham sought new challenges. Graham has served as the youngest president of the Direct Marketing Association of Washington DC (DMAW) as well as an immediate past board member of the Philadelphia Chapter of the American Marketing Association. He resides in suburban Philadelphia with his wife, Nora, and three children. |
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Treasurer |
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Chairperson - Nominations Karen Keenan Integral Metrix Group, Inc. 901 Barley Court Landeberg, PA 19350 Send E-Mail Karen began her career at the Eastman Kodak in 1979. Karen shot up Kodak's corporate ladder by moving quickly from a sales representative to creative segment manager to dealer marketing manager and eventually becoming corporate accounts manager in 1992. The DuPont Company brought her back east to Wilmington, DE as print media manager in 1993 where she was responsible for driving the education and demand for DuPont products in the printing and publishing marketplace. In 1995 she was promoted to new business development manager and subsequently in 1999, she became the global brand manager in the Color Proofing Business. Ready to leave the corporate environment, Karen joined DocuSource in 2001 as a partner and vice president of marketing and business development. She took over as president of DocuSource in early 2003. The company's rapid expansion caught the attention Associates Graphic Services (AGS), who purchased DocuSource in November of 2004 to expand their digital market share. Karen agreed to join AGS as director of marketing and is leading the company to expand their digital solutions division through innovative marketing strategies. She currently holds a position of CMO at Inegral Metrix Group. |
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Vice President - Co-Chair Membership Linda Barba joined Project Marketing, Inc. in April 2000 from Harte-Hanks Direct (formerly DiMark, Inc.), where she had most recently held the position of Corporate Communications Director. During her tenure at Harte-Hanks, she also held other marketing and communications positions including Account Executive and Senior Copywriter. Linda brings 26 years of experience in the fields of communications, public relations, and direct response marketing to her work. At Project Marketing, Inc., she manages clients' media relations and marketing communications projects. Linda's strong suit is her ability to combine effective communication skills with an extensive knowledge of direct marketing, which allows her to truly understand the wants, needs, attitudes, and behaviors of an audience. Linda earned her B.S. in Communications/Advertising from Rowan University. She is a long-term member of the Philadelphia Direct Marketing Association (PDMA), having served on several volunteer committees and as an interim member of the Board of Directors. She is the winner of a Benjamin Franklin Award for Direct Marketing Excellence. Linda is also a member of the Professional Insurance Marketing Association (PIMA) and the Philadelphia Public Relations Association (PPRA), and she is active in many civic and philanthropic endeavors - most notably for the Alzheimer's Association. |
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Vice-President- Bennys & Awards Banquet
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Vice-President - Co-Chair, Programs Chris Long is President of LongEffect, a third-generation family business providing integrated marketing services to the financial services and healthcare industries. Under his leadership, the company modernized its print management offering to include a robust set of cross-media marketing services. In addition to managing LongEffect and its strategic direction, Chris is responsible for developing new business and maintaining client relationships. Fascinated with design and brand identity, Chris enjoys participating in the creative process of marketing projects. Chris also has a passion for meeting new people, hearing their stories and discovering any opportunity to collaborate. Chris' international experience ranges from consulting for a global company in Switzerland, to teaching entrepreneurship and economic development in the Cape region of South Africa. He is an active corporate partner of Pearl S. Buck International, a non-profit international adoption organization in Bucks County, PA. Chris holds a B.S. in Business Administration from Babson College, where he concentrated in Global Marketing and Entrepreneurship. His story and expertise has been highlighted by Portfolio.com and Babson Magazine. |
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Director - Co-Chair, Website / Social Media |
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Vice-President - Communications Melanie Vivian has 16 years of marketing experience in the financial services, legal, and accounting industries. She is currently the Director of Marketing for Kreischer Miller, a public accounting firm in Horsham. In this role, she is responsible for all of the firm's marketing efforts, including branding and positioning, PR and communications, firm website, and channel marketing. She previously served as the Manager of Marketing and Practice Development for the Labor & Employment practice at Morgan Lewis, a law firm in Philadelphia. In this role she was responsible for marketing and practice development initiatives to drive new business, including proposals, collateral, communications, events, PR, and contact database management. Melanie spent the first 13 years of her career in a variety of marketing roles at SEI, a financial services company in Oaks. In her last role at SEI she served as the Global Marketing Director for SEI's Private Banking business unit, a newly formed unit operating in North America, the UK, Europe, the Middle East, Asia, and Latin America. In this role, she was responsible for global alignment of the unit's positioning and messaging as well as PR, thought leadership, communications, events, and new market launches. Melanie graduated with a B.S. in International Business from King's College in Wilkes-Barre, PA. |
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Director - Co-Chair, Holiday Party, Annual Golf Outing
Aleka Agapitides is a seasoned direct mail champion and has been involved in various aspects of the industry from agencies to production. Currently, she is in manufacturing sales with IBS Direct, a leading print/production solutions provider. Aleka has been extremely active on the PDMA Board in the past and also a former board member of the New York Direct Marketing Club.
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Director - Co-Chair, DirectViews & E-News Marie is a direct marketing consultant serving clients in the greater Philadelphia area. With over 20 years of experience, Marie helps clients discover and implement strategies to achieve prospect acquisition and customer relationship management goals. Her areas of expertise include: campaign management, online and traditional direct marketing tactics, contact strategy development, customer lifecycle management and sales channel support programs. Marie has worked in account management for several award-winning direct marketing agencies in the Philadelphia area. |
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Director - Co-Chair, Website / Social Media Anthony Campisi Annodyne, Inc. 920 Harvest Drive, Suite 240 Blue Bell, PA 19422 Phone: (215) 540-9110 Ext. 202 Send E-Mail Anthony Campisi is the Founder, President and Chief Executive Officer of Annodyne, Inc., an engagement marketing agency that provides brand identities, marketing strategies and. Prior to founding Annodyne, Campisi played an integral role in the resurgence of Cartel Systems and the launch of Mercadien Technologies, two regionally-based network integration and e-Business services companies. A popular public speaker, Anthony has presented on various social media and emarketing topics relying on his Web 2.0 marketing expertise. He is currently a member of the Board of Directors and the Executive Committee for the Greater Philadelphia Chamber of Commerce and Vice Chair of the Small Business Board for the Chamber and was recently named Vice Chair of the Board of Directors for Campus Philly. Campisi was just named one of the Philadelphia Business Journal’s “40 Under 40” for 2012. A graduate of Penn State University, Campisi and his family reside in the Philadelphia suburb of Harleysville, PA. |
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Director - Co-Chair Programs JB is currently the Director of Corporate Marketing Services for GENEX, an industry-leading managed care organization. With over 20 years experience in B2C and B2B marketing on both the client and agency sides, JB drives marketing success through process efficiency, on-target creative execution, and data-driven decisions. With experience in the healthcare and financial services industries, JB’s areas of expertise include marketing campaign and project management, process optimization, ROI performance analysis, and change management. JB graduated magna cum laude from Temple University with a dual-major BBA degree in statistics and risk management, and also holds an MBA degree in marketing. She won a PDMA Benny Award in 2003 and is active is several local networking groups. For more detail, visit www.jbcarl.com.
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Director - Partners Program With over 20 years of successful experience in Sales Management, Global Account Management, North American and Global Product & Program Marketing, Nancy is currently a Director in the Global Programs & Demand Generation Group at Siemens Enterprise Communications, a telecommunications company that provides solutions to small, mid-market and large enterprises. She leads the development and execution of global marketing campaigns and sales promotions focused on the existing Siemens Enterprise Communications installed customer base. Among her many accomplishments, Nancy and her team were awarded the prestigious Siemens Top Plus Award for Innovation. |
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Director - Co-Chair, Holiday Party, Annual Golf Outing Lisa Mark, who currently is with Innovative Print & Media Group located in Phoenixville, PA, has been in the Philadelphia Direct Marketing arena for over 30 years. Starting her career at Colonial Penn and from there going to Harte Hanks (DiMark), Vertis (Webcraft), Devon Direct and IBS Direct, Lisa managed the print production of these company's top accounts. Serving on the Board as a Vice President of the PDMA in the early 1990's she comes with experience of running the Benny Awards and the Annual PDMA Golf Outing. |
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Director - Co-Chair Membership Jackie Ricchey has over 25 years' experience in new business development and as an account executive in the direct marketing print industry. She began her career as a Senior Print Buyer at National Liberty Corp. and moved into sales in 1987 with Colorforms. Jackie is currently with Diamond Graphics Print, a WBENC company, in new business development. Just prior to that, she worked for Octopus Media an Interactive CD company, Mars Graphics and Digital Dog Direct, a digital/lettershop firm. Jackie was named Sales Person of the Year while with Colorforms/Wallace in 1998. She is a long-time active member of PDMA. Jackie is also on the board of the North Hills Country Club and participates annually in their Rally for the Cure fund raiser run. |
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Director - Co - Chair, DirectViews & E-News The Philadelphia Protestant Home is a non-profit continuing care retirement community in Northeast Philadelphia and is home to more than 600 residents in independent and assisted living and health care. Joanna has a background in international marketing communications, public relations, writing and graphic design. She has held positions in international distribution, higher education, and advocacy in both non-profits and for-profit firms. Joanna has a B.F.A. in graphic design from Kutztown University and an M.B.A. from Eastern University. |
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Director - Advertising Christine has been called a "consummate marketing professional" with 22 years of experience in multi-channel marketing campaigns including TV, Radio, Internet, Fulfillment, Telemarketing, with emphasis in the nuances of direct mail. Her strategies and companion tactics pull off the impossible time and again, exceeding response projections in record time. Currently employed by Direct Choice, Inc., she has also worked with the experts at DMW Worldwide, LLC and spent 14 tremendous years learning the business at Direct Choice, Inc. |
