Board Of Directors
 | President: Judy Arnold Direct Response Marketing Director SEI, Corporate Marketing 1 Freedom Valley Drive Oaks, PA 19456 Phone: (610) 676-1836 Send E-Mail Judy is currently a marketing director on the corporate marketing team at SEI. Judy brings more than 20 years' experience to support direct marketing strategies throughout the company. SEI is a leading global provider of comprehensive wealth solutions for institutions, financial advisors, and affluent families. Prior to joining SEI in 2000 as director of lead generation for the institutional group, Judy spent almost half of her career in affinity marketing with Seabury & Smith, a third-party administrator of insurance and a subsidiary of Marsh, Inc. Judy has a master's degree in management and marketing from the University of Maryland. She is currently a member of the Direct Marketing Association (DMA) and has spoken at several DMA annual conferences. At SEI, Judy has also been active on the SEI Philanthropy Communications Committee. |
 | Secretary Jim Murphy President Jim Murphy Communications 427 Gaskill Street Philadelphia, PA 19147 Phone: 267-773-8088 Send E-Mail Jim is president of Jim Murphy Communications. Partnering with art directors he has met during his13 years at Devon Direct, his strategic direct marketing company sets a specific objective for every ad, e-mail, landing page, DM piece, or Web site. He is one of the few direct marketing copywriters with a background in direct sales, which helps him identify benefits and sell more effectively in person and in print, for both consumer and B2B marketing. While serving as a creative director for copy at Devon Direct, Jim spoke at DMA events in New York, Chicago, and San Francisco. His Nextel team at Devon won 33 awards in three years, including a PDMA Best of Show Benny Award for a dimensional "boxing glove" kit he helped develop. Choices, a magazine he writes for Franklin Mint Federal Credit Union, has won eight awards in three years. Jim also created PDMA's "Do you have the guts to use the 'm____ ' word?" campaign several years ago. This tagline has set PDMA apart from other professional marketing organizations in the area. |
 | Treasurer Jim Toohey Chief Financial Officer Direct Group 1595 Reed Road Pennington, NJ 08534-5007 Phone: (856) 241-9400 Send E-Mail Jim Toohey is the chief financial officer for Direct Group, a fully integrated direct marketing solutions provider serving clients in financial services, insurance, nonprofit, and other industries. Jim has broad business experience in both private and public companies. His background includes detailed understanding and executive-level skills in accounting and financial planning and control, banking relations and debt management, project management, acquisitions and divestitures, contract negotiations, process development, and systems implementations. Jim's career spans 20 years in senior financial positions within the direct marketing sector at some of the top companies on the East Coast. He has an MBA in finance and investments from George Washington University, Washington, D.C. and is a member in the Association for Corporate Growth and the Association for Financial Professionals. |
 | Chairman Lisa Formica Vice President fmi direct, inc. 2100 Kubach Road Philadelphia, PA 19116 Phone: (215) 464-0111 Send E-Mail Lisa is vice president and one of the owners of fmi direct, inc., a family owned business which specializes in helping companies professionally manufacture their direct marketing projects. Fmi manages print; processes data; takes care to trouble shoot potential delivery issues; determines the maximum postage savings potential; and executes the production of direct marketing projects to meet deadlines and budgets. Lisa has been in the business of producing direct marketing for more than 25 years. She has served on the boards of the Greater Philadelphia PCC, the Direct Marketing Education Foundation, and most recently, as president of the PDMA. Lisa has an MBA from St Joseph's University and is also a member of MFSA and the Philly Ad Club. Fmi is a supporter of Habitat for Humanity and The Walnut Street Theater. |
 | Vice-President - Charitable Event Jim Covelens is currently the manager of the Creative and Version Management Department at OVATIONS, A UnitedHealth Group Company in Fort Washington, PA. Jim started his career at The Prudential 20 years ago as a Graphic Designer. Working his way through the ranks to a senior creative designer, designing many winning creatives in his career he went to MARSH where he gained more experience in DM Creative Design for Associations as a designer and supervisor. From MARSH, Jim took a position with CFM Direct as the graphic production director. Jim has been a member of several local organizations such as The Philadelphia Art Directors Club, New York Artist Guild, PAMA, DMA, Philly Ad Club and of course the PDMA. Jim has brought his creativity to many PDMA committees throughout the years. |
 | Vice-President - Communications - diectviews Joanna Smith 39 Carter Lane The Philadelphia Protestant Home is a non-profit continuing care retirement community in Northeast Philadelphia and is home to more than 600 residents in independent and assisted living and health care. Joanna has a background in international marketing communications, public relations, writing and graphic design. She has held positions in international distribution, higher education, and advocacy in both non-profits and for-profit firms. Joanna has a B.F.A. in graphic design from Kutztown University and an M.B.A. from Eastern University. |
 | Vice-President - Annual Golf Classic With The WordTech Group's roots in database management and the longevity to give them a full understanding of the U.S. Postal process, they have expertise in all areas of direct marketing. They successfully complete jobs for their clients - from simple direct mail projects to the most complex marketing program execution. As president of the company, Charlie is a strong partner in all DM projects due to his complete understanding of all of the varied aspects of marketing though his years of involvement in this industry and his strong inter-personal skills. Charlie is also a member of: Veterans of Foreign Wars, Pottstown Elks, Rotary Club of Pottstown (Past President), South Coventry Township Supervisor, South Coventry Zoning Board Chairman, Brookside Country Club Board Member and Marketing Director, American Cancer Society Relay for Life of Pottstown committee person, United Investment Club (Past President), and YMCA Board member. But most of all Charlie loves to play golf which makes him the stellar leader of the PDMA Annual Golf Outing. |
 | Vice-President - Annual Bennys Event Joyce is the senior vice president of direct markets at ACE which is a professional global underwriting and risk taking organization. They are predominantly a commercial and specialty property and casualty insurance and reinsurance group. ACE focuses on marketplaces where it can use its expertise and business strengths to add value, manage risk, and drive returns. The company seeks diversity of products, markets, and geographies to balance their portfolio and enhance profitability. Joyce is currently a business owner at ACE USA, responsible for the personal consumer sales and marketing programs. Joyce has enjoyed working in the insurance industry for more than 30 years with many national companies including Colonial Penn, Kemper, Marsh, Aegon, and Harte Hanks. She has been a speaker at DM Days NY and Don Jackson's Symposiums as well as authored articles in Best Review and National Underwriter. Joyce is also a volunteer for Interfaith Hospitality Network. |
 | Director - Programs - Monthly Meetings Aquent is the talent agency for marketing and design professionals. Every agent is focused on a single marketing or design discipline ensuring both talent and clients a dedicated resource that speaks their language and specializes in their area of expertise. With over 13 years of solution based client interaction in staffing, Laurie strives to inform new and existing contacts about Aquent’s proficiencies within the dynamic world of creative services, interactive, communications and marketing. Laurie is a design and merchandising graduate of Drexel University. |
 | Director - Web site Wedgewood Pharmacy is committed to bringing patients the quality prescription medications and veterinary medications they need when they need them. When a drug is not readily available it's not just an inconvenience, it's a problem that can make a difference in clinical outcomes. |
 | Director - Communications - directviews Marie is a direct marketing consultant serving clients in the greater Philadelphia area. |
 | Director - Membership Karen began her career at the Eastman Kodak in 1979. Karen shot up Kodak's corporate ladder by moving quickly from a sales representative to creative segment manager to dealer marketing manager and eventually becoming corporate accounts manager in 1992. The DuPont Company brought her back east to Wilmington, DE as print media manager in 1993 where she was responsible for driving the education and demand for DuPont products in the printing and publishing marketplace. In 1995 she was promoted to new business development manager and subsequently in 1999, she became the global brand manager in the Color Proofing Business. Ready to leave the corporate environment, Karen joined DocuSource in 2001 as a partner and vice president of marketing and business development. She took over as president of DocuSource in early 2003. The company's rapid expansion caught the attention Associates Graphic Services (AGS), who purchased DocuSource in November of 2004 to expand their digital market share. Karen agreed to join AGS as director of marketing and is leading the company to expand their digital solutions division through innovative marketing strategies. |
 | Director - Programs - Monthly Meetings, Events, Students Group G Direct is a marketing solutions company focused on excellence in direct marketing execution, design, strategy and program management. For over 11 years, they have provided hands-on expertise to medium and large-sized organizations offering them a cost-effective means for accomplishing their business objectives. |
 | Director - Membership VSA is a business-to-business prospecting and sales support organization focused on bringing sales opportunities to companies of all sizes, nationwide. VSA is best known for their cold calling programs to identify qualified leads and set sales appointments. Additionally, the firm provides a range of sales support functions. |
 | Director - Programs - Students Ken Shirey VP of Associate Development Direct Group LLC 1595 Reed Road, Pennington, NJ 08534 Phone: 609-818-9628 Send E-Mail |
 | Director - Web site Richard Travaglini is a database and decision support marketing specialist with an MBA in Marketing from St. Joseph's University. |
| Director - Public Relations Denise is director of strategic marketing with Goodman Marketing Partners which is comprised exclusively of senior marketing specialists who consult, conceive, design, develop, and execute a full range of direct response advertising and marketing solutions. Since its inception, the agency has deployed best-in-class marketing campaigns and has won accolades for its innovative creative executions across a broad range of both B2B and B2C clients. Denise's knowledge in direct marketing comes from market research to competitive insight to strategic product / market launch through campaign design and execution in all channels. With the ability to get things done, Denise is recognized by her peers as a high-energy, enthusiastic, and knowledgeable direct response marketing contributor that organizations seek. She holds multiple degrees from Temple University in Journalism, concentration in public relations and advertising, social psychology. Denise is a past award winner of the Bennys, Addy, ECHO, and Davey. In addition to her membership on the PDMA Board, Denise is also a member of DMA and NAFE. |
