We are the Philadelphia Direct Marketing Association -- your personal connection to everything that's happening in direct marketing in the Greater Philadelphia area and beyond. Our region is a hotbed of direct response creativity and innovation and home to thousands of the nation's best-known direct marketers, agencies, creative talents, and suppliers.
As a PDMA member, you're in the thick of it all. Monthly events ranging from educational to social keep members and non-members in the know and in the center of what’s new in direct marketing and what’s new in their colleagues' businesses. Impacted by a whirlwind economy, progressive technological advances, rising costs, and the need to produce more revenue, members build communities where they lean on each other for ideas, practical suggestions, jobs, and professional relationships that will span a lifetime.
Come on inside. The PDMA welcomes individuals, businesses, students, and professors.
WHY DIRECT MARKETING?
Like A Diamond … Direct
Marketing Has Many Facets
You may not realize it, but direct marketing – or DM – is the original interactive marketing.
And just like a diamond that you hold up to the light, it can look very different … depending on the delivery channel. But anytime your goal is to engage an audience and generate a measurable response, it's direct marketing.
Likewise, whether that response is by online click, e-mail, phone, cell phone, or regular mail … and whether you call it social marketing, mobile marketing, e-marketing, integrated marketing or some other type of marketing … it's direct marketing.
The bottom line: if you're trying to start a dialogue, generate a lead, build a relationship, acquire a customer, retain that customer, encourage current members to "get a friend," extend lifetime value, test offers and creative, analyze results and sell something … that's direct marketing.
Accept no substitutes!