PDMA Spotlight
February Luncheon Meeting: Beat Tough Times With a Frontline Profit Machine
Date: Wednesday, February 17, 2010Time: 11:30am to 2:00pmLocation: Clarion Hotel Park Ridge480 N. Gulph Road, King of Prussia, PA 19406Cost: $45 (Member); $60 (Non-Member)
As we
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March Joint Networking Event: Knock-Out Networking: 2 Rounds of 10!
Date: Thursday, March 4, 2010Time: 6pm to 8:30pmLocation: Radisson Valley Forge Hotel, 1160 First Avenue, King of Prussia, PA 19406Cost: $35 (Members); $50 (Non-Members); $30 ...
March Luncheon Meeting: What You Don't Know About Web Marketing Could Be Hurting Your Business
Date: Tuesday, March 16, 2010Time: 11:30am to 2:00pmLocation: TBACost: $45 (Member); $60 (Non Member) More Details To Come Shortly.. ...Welcome to the new members' only section
Benefits to members As a member of the Philadelphia Direct Marketing Association, you have access to exclusive content and resources available to no one else. Browse through ...NEW! Post Jobs or Resumes - Locally or Nationally!
PDMA is now the leading online resource for top positions in the direct marketing industry. Our NEW Career Center offers extensive resume and position databases; powerful andConsumer Decision-Making Models, Strategies, and Theories, Oh My!
How do consumers make decisions? This question is at the core of much of marketing examination over the past 60 or 70 years. As marketers manipulate the various principles of marketing, so do the consumers they seek to reach-choosing which products and services to buy, and which not to buy, choosing which brands to use, and which brands to ignore. The focus of this paper is to examine the major decision-making models, strategies, and theories that underlie the decision processes used by consumers and to provide some clarity for marketing executives attempting to find the right mix of variables for their products and services.Log in
